Kathryn Aragon

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The #1 Human Instinct that Drives Conversions (& 7 Ways to Use It in Your Marketing)

December 9, 2015 By Guest Writer

drive more sales and conversions

When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts—optimizing the sales funnel, predicting buyer patterns—but we believe the best way to convert people is to treat them like people. This is something that can be difficult to remember while running an online business, free […]

Filed Under: Uncategorized Tagged With: conversion optimization, fear of missing out, urgency

20 404 Pages You Can Write Home About (& 3 You Shouldn’t)

March 17, 2014 By Kathryn Aragon

It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a 404 page? It’s that page you sometimes land on that tells you the page you were […]

Filed Under: Uncategorized Tagged With: Branding, conversion optimization, Creativity, Customer Service, Tips & Tricks

You Should Test That! (A Conversion Book Review)

March 3, 2014 By Kathryn Aragon

lift model of conversion optimization

When you’re new to digital marketing, you generally start by learning the “rules.” But it doesn’t take long to realize that for every rule, there’s an equal and opposite one claiming the same results: “Headlines work best when they’re 8 words or less” v. “Long, benefits-laden headlines work better” “Yellow buttons with blue text work […]

Filed Under: Uncategorized Tagged With: conversion optimization, Digital Marketing, testing

7 Can’t Miss Pieces of Content from 2013

December 23, 2013 By Kathryn Aragon

This year content marketing became mainstream. As a result, there were quite a few impressive and/or useful pieces of content created to help you become a better marketer. So without further ado, let me share the 7 pieces of content that caught my eye this year. 7 can’t miss pieces of content The Advanced Guide […]

Filed Under: Uncategorized Tagged With: content marketing, conversion optimization, resources

6 Simple Tips for Winning Customers with an Engaging About Page

June 27, 2013 By Henneke Duistermaat

Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.

Filed Under: Uncategorized Tagged With: Branding, conversion optimization, Copywriting, Web Writing

Book Review: Your Customer Creation Equation

June 17, 2013 By Kathryn Aragon

If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When you’re at that point, you’d do well to read Brian Massey’s book Your Customer Creation Equation.

Filed Under: Uncategorized Tagged With: book review, conversion optimization, Online Marketing, Web Writing

3 Steps to Improve Conversions on Your Website

June 10, 2013 By Kathryn Aragon

These days, marketing is changing rapidly. People’s expectations from brands are different. And technology is evolving at a breathtaking rate. What worked two years ago may not work anymore. So it’s important to keep a close eye on your marketing. Especially your website. Is your website generating results? If not, it’s time to take a […]

Filed Under: Uncategorized Tagged With: conversion optimization, engagement, Strategy, user experience

4 Landing Page Trends for Cleaner Design (and Better Engagement)

May 27, 2013 By Kathryn Aragon

As digital marketing matures, it seems that words alone are not be enough to engage (and convert) your visitors. If you have any resistance to that idea, think Facebook, Pinterest, and Mashable. In the last few months, I’ve reviewed countless websites to understand why they work — especially when they break from the norm and […]

Filed Under: Uncategorized Tagged With: conversion optimization, landing pages, Marketing, usability, Web Writing

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