When it comes to converting visitors and browsers into sales, there are a number of techniques recommended by the experts—optimizing the sales funnel, predicting buyer patterns—but we believe the best way to convert people is to treat them like people. This is something that can be difficult to remember while running an online business, free […]
It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a 404 page? It’s that page you sometimes land on that tells you the page you were […]
When you’re new to digital marketing, you generally start by learning the “rules.” But it doesn’t take long to realize that for every rule, there’s an equal and opposite one claiming the same results: “Headlines work best when they’re 8 words or less” v. “Long, benefits-laden headlines work better” “Yellow buttons with blue text work […]
This year content marketing became mainstream. As a result, there were quite a few impressive and/or useful pieces of content created to help you become a better marketer. So without further ado, let me share the 7 pieces of content that caught my eye this year. 7 can’t miss pieces of content The Advanced Guide […]
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When you’re at that point, you’d do well to read Brian Massey’s book Your Customer Creation Equation.
These days, marketing is changing rapidly. People’s expectations from brands are different. And technology is evolving at a breathtaking rate. What worked two years ago may not work anymore. So it’s important to keep a close eye on your marketing. Especially your website. Is your website generating results? If not, it’s time to take a […]
As digital marketing matures, it seems that words alone are not be enough to engage (and convert) your visitors. If you have any resistance to that idea, think Facebook, Pinterest, and Mashable. In the last few months, I’ve reviewed countless websites to understand why they work — especially when they break from the norm and […]