We’ve been doing content long enough, we’ve figured some things out. Like quality matters. And long-form, “epic” content ranks better. But we’ve also discovered that high-quality, long-form content isn’t enough. Because we don’t just want to rank in search engines. We also want attention. To get results from our content, we need comments, shares, and […]
Google’s Ranking Signals in 2018 (4 Ways to Rank Better)
Google’s ranking signals may change every year, but they still matter. They determine who shows up in search and where they rank. That’s why smart brands hire professional SEOs and SEO content writers who can deliver organic search traffic from the people most likely to buy from them. Which brings us back to all those […]
Images on Your Blog: Why They Matter, and How to Make Them
Between content marketing success stories and Google’s algorithm updates, marketers pretty much agree on the value of high-quality content. What we might not realize is the value of high-quality images on your blog. While this isn’t a new study, my guess is, the results are more true today, not less. I’m talking about a 2011 […]
