Bottom line, nothing engages better than visual content. It increases pageviews. Content with relevant images gets 94% more views than content without relevant images. (Source) It boosts attention. Eye-tracking studies show internet readers pay close attention to information-carrying images. (Source) It increases engagement. Infographics are liked and shared on social media 3 times more than any […]
How to Make Your Landing Page Convert (5 Crucial Steps)
How do you make your landing page convert? Sadly, it’s not as easy as it looks. Your landing page has to do more than look pretty. It has to be exactly what your customers want, and it has to lead them where you want them to go. The good news is there’s already been a […]
CRO: Here’s How the Internet Big Wheels Get Better Results
When you think of digital marketing, the first acronym that likely springs to mind is SEO, right? You’re not alone. The internet is brimming with chatter about search engine optimization, giving you reason enough to focus most of your efforts on this single piece of the digital puzzle. Here’s the cold, hard truth: getting found […]
Images on Your Blog: Why They Matter, and How to Make Them
Between content marketing success stories and Google’s algorithm updates, marketers pretty much agree on the value of high-quality content. What we might not realize is the value of high-quality images on your blog. While this isn’t a new study, my guess is, the results are more true today, not less. I’m talking about a 2011 […]
How to Use Images on Your Blog [Infographic]
If you use images on your website or in your marketing—even if they’re free—you need to know how to use them. Copyrights apply. Sometimes royalties do. And knowing how and when to attribute the artwork is important. Last week I shared a post that tells you where to find images for your blog. This week, […]
