Content is where most writers and creatives are likely to land in the world of business, but content marketing isn’t really about creativity. Here’s how I see it: In true Aristotelian logic, …
Content in the Minimum Viable Business (Infographic)
In business, it’s easy to get distracted by anything new or techy. It’s also easy to get lost in the details of your daily tasks. That’s especially true if you’re too focused on any one aspect of …
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Are You Doing Content Marketing Right? (Tips from 11 Pros)
Content marketing may be “king,” but it’s also a stern taskmaster. First, once you commit, it drives your schedule and not the other way around. With all the work it takes, you'd expect quick …
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Benefits of Content Marketing: 5 Reasons to Be All-In on Content
You’ve heard of WIIFM, right? It’s the question everyone asks before committing to anything—a new purchase, a new exercise program, or even adoption of a new marketing tactic. It’s “what’s in it …
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Business Growth Strategies I Took Away from SumoCon
As I see it, content marketing and business growth go hand in hand. So when Noah Kagan announced SumoCon, a full weekend of business growth strategies, I was in. Smart decision. After listening to …
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