Content planning is a lot like exercise… It isn’t always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a 6-step process that integrates your promotions, campaigns, and content. This takes a lot of the guesswork out of content creation. Because […]
Kick Off Your Business Growth [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: 5 questions you need to answer to kick off a new start for your […]
New Year New Focus [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: Why I don’t do resolutions, and what I recommend for reaching your goals every […]
Goal Setting: What Do You Want? [Podcast]
Achieving your most audacious goals doesn’t happen by accident. Explore the Authority Journey and what it takes to influence, lead, and succeed. Or tune in with your favorite player: iTunes Spotify Google Podcasts Acast Stitcher TuneIn Pocket Casts Deezer Breaker NOTES: When Status Quo Changes, It’s Hard to Know What You Want. I had just […]
7 Smart Tips to Make Content Marketing Fun (Again)
Remember when content marketing was new and only a few forward-thinking businesses had a blog. It was like the wild, wild west, everyone doing their own thing because there weren’t very many rules or ideas about “best practice.” Those were the days, right? Back then, content marketing was fun. Now, keeping up with all […]
The #1 Thing Keeping Your Content from Driving Results
Avoid content for content’s sake. Here’s what to do. In case you prefer to read, here’s the transcript. Hi everyone, Kathryn Aragon here, with a quick tip for getting better results from your content. One of the biggest problems I see with content today is lack of purpose. We all know we’re supposed to create […]
Back to the Basics: 3 Critical Decisions You Need to Make to Succeed at Social Content Marketing
When it comes to social content, most businesses jump right in, assuming they’ll figure it out as they go. And they’re half right. With practice, you get better at anything. But to get the most value from social content marketing, you need to start with your end objectives. Your skill at creating content is far […]
Annual Planning: How to Keep Your Projects on Track
Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year’s Marketing Plan now.) Today, we’ll talk about how you can ensure your plans take place, so marketing doesn’t […]
Get a Head Start on Next Year’s Marketing Plan
As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the temptation, you have a unique opportunity to get a jump on the competition. Don’t slack off too […]
Strategic Direct Response: Banish Aimless Marketing Once and For All
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t convert? Why is aimless marketing not only allowed, but encouraged?