Kathryn Aragon
B2B Growth Consultant
It’s almost a contradiction in terms, isn’t it? Relationship and marketing are fueled by different objectives: marketing with driving sales now and relationship marketing with the long-term. So how …
Continue Reading about Why Relationship Marketing Matters (and How to Do It Right) →
Marketing is like anything else we do. Depending on what’s trending, one strategy or idea takes the limelight, leaving everything else in the shadows. So depending on who you’re following, it may …
Continue Reading about How to Take Your Customer Relationship to the Next Level →
