It’s almost a contradiction in terms, isn’t it? Relationship and marketing are fueled by different objectives: marketing with driving sales now and relationship marketing with the long-term. So how is it we’re obsessed with using marketing to drive relationships now with our followers and customers? Though they may seem opposites, when combined in relationship marketing, you […]
How I Grew Crazy Egg Subscriptions 5-Fold in 2 Years
I just had my 2-year anniversary as Managing Editor of the Crazy Egg blog. In celebration, I recently took my annual “deep dive” into the numbers. This year, the number I’m most pleased with is the subscription rate. In 2013, we had 1908 subscribers. In 2014, that number rose to 5,075. Today, we have 10,947. […]
5 Tips to Massively Increase Blog Traffic and Subscriptions
I recently celebrated my one-year anniversary managing the Crazy Egg blog. No dinner and roses, though. For this anniversary, I did a thorough review of the numbers. As with all marketing, a blog should be worth the investment. The challenge is knowing what to measure. Remember, a blog isn’t for selling. It’s for building relationship. […]