Kathryn Aragon

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Why Relationship Marketing Matters (and How to Do It Right)

July 30, 2018 By Guest Writer

relationship marketing

It’s almost a contradiction in terms, isn’t it? Relationship and marketing are fueled by different objectives: marketing with driving sales now and relationship marketing with the long-term. So how is it we’re obsessed with using marketing to drive relationships now with our followers and customers? Though they may seem opposites, when combined in relationship marketing, you […]

Filed Under: Uncategorized Tagged With: customer support, relationship marketing, subscriptions

How I Grew Crazy Egg Subscriptions 5-Fold in 2 Years

April 13, 2015 By Kathryn Aragon

I just had my 2-year anniversary as Managing Editor of the Crazy Egg blog. In celebration, I recently took my annual “deep dive” into the numbers. This year, the number I’m most pleased with is the subscription rate. In 2013, we had 1908 subscribers. In 2014, that number rose to 5,075. Today, we have 10,947. […]

Filed Under: Uncategorized Tagged With: Blogging, business blogging, optin form, subscriptions

5 Tips to Massively Increase Blog Traffic and Subscriptions

June 9, 2014 By Kathryn Aragon

I recently celebrated my one-year anniversary managing the Crazy Egg blog. No dinner and roses, though. For this anniversary, I did a thorough review of the numbers. As with all marketing, a blog should be worth the investment. The challenge is knowing what to measure. Remember, a blog isn’t for selling. It’s for building relationship. […]

Filed Under: Uncategorized Tagged With: blogging for business, subscriptions, traffic

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