Kathryn Aragon
Marketing for SaaS and Services
In recent years, there’s been a move within companies to consolidate the teams that drive revenue. It makes sense on the surface — get them all on the same page, working together, and revenue should …
Continue Reading about Marketing vs. Sales? It’s Not Even the Right Question →
Marketing for SaaS takes more than a content marketing strategy, promotions aimed at your target audience, and advertising. And it goes beyond MQLs (marketing-qualified leads) and SQLs …
Continue Reading about SaaS Marketing: A Revenue-First Approach →
