To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]
Website Monitoring: How AI Can Keep You Competitive
Website monitoring may not be the first thing that comes to mind when you think about content or growth marketing. But new technology is making it clear: without competitive data, you’re going to fall behind. Trouble is, up to now, “monitoring” meant knowing how your pages rank in Google and how fast your pages load. […]
52 Minutes to Turbocharge Your Content Strategy
Content marketing has hit its golden years. According to the 2017 B2B Content Marketing report: Nine out of 10 (89%) B2B businesses have adopted content marketing as a key marketing strategy. More than half (63%) are strongly committed to content marketing. Two-thirds (68%) feel that they have realistic expectations about what content marketing can achieve. Seven […]
Outcome-Based Content Marketing: A Simple Approach for Better Results
Does content marketing work? Let’s look at the stats: 86% of businesses use content marketing. 61% don’t believe their content is effective. 69% either don’t track their ROI or track it poorly. Obviously, we believe in content marketing but struggle with execution. And with so many of us relying on content to grow our businesses, […]
Is Marketing Technology Helping or Hurting Your Business?
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if we’re talking about marketing technology. Marketers have access to more data than ever We live in an amazing time. Simply by watching the numbers, we […]
3 Steps to Improve Conversions on Your Website
These days, marketing is changing rapidly. People’s expectations from brands are different. And technology is evolving at a breathtaking rate. What worked two years ago may not work anymore. So it’s important to keep a close eye on your marketing. Especially your website. Is your website generating results? If not, it’s time to take a […]
Back to the Basics: 3 Critical Decisions You Need to Make to Succeed at Social Content Marketing
When it comes to social content, most businesses jump right in, assuming they’ll figure it out as they go. And they’re half right. With practice, you get better at anything. But to get the most value from social content marketing, you need to start with your end objectives. Your skill at creating content is far […]
12 Tips for Successful Marketing Campaigns
If you run marketing campaigns for your business, you know what a challenge it can be to keep all your projects on target and on schedule. But it’s not something you can just “wing it” on and expect to see results. Here are 12 tips that can help you plan and manage a successful campaign. […]
Anatomy of a Marketing Campaign
Ever do this? Craft a killer landing page for your website, get everything loaded and running, and then sit back, waiting for the sale to pour in. But you wait and wait… and wait. No results. You can’t help but wonder: Did Google release a new update? Did you choose the wrong headline? The truth […]
How Many Touches Make the Ideal Marketing Campaign?
Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number is now the golden mean. But I question the logic of saying every marketing campaign should have the same number of touches, the […]
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