Kathryn Aragon
B2B Growth Consultant
I love trying new products. Sometimes you're pleasantly surprised. One of the products I sampled recently is FormGet, a form builder that promises beautiful forms in minutes. I have to admit, I …
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If you have a landing page that you're using to sell a product, then you should be aware of just how big a difference even the smallest change can make. Tiny tweaks to your copy, your page layout and …
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I get it. Technical glitches on your website can happen without you knowing it. And if social connections and clients don’t alert you to the problem, it may take days (or months) for you to know …
I read an article recently that suggested your worry over high bounce rates is totally unfounded. Well, maybe not unfounded. But certainly not worth fixing. Chris Goward over at WiderFunnel, lifts a …
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For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, …
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