Kathryn Aragon
Executive Coach for Growth-Driven Leaders
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, …
Continue Reading about Specifics Sell: How Little Details Can Return Better Website Results →
Whether you’re a strictly digital business or brick-and-mortar with a digital presence, you’re likely trying to sell online. We talk a lot about the sales funnel and stopping leaks so people make it …
Continue Reading about Taking Customers All the Way to Purchase [Infographic] →
Someone asked me the other day how many touches would make an effective marketing campaign. Marketing “gurus” have suggested three touches as the ideal. For the people who follow them, that number …
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Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The …
Continue Reading about How to Use a Call to Action in Social Media →
We come to the end of "Love Your Customer" month. Each week we've covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term …
Continue Reading about Keep Your Customers Coming Back for More →
This month we're talking about ways you can win your customer's heart — and build your business at the same time. Last week's article was about respecting your customers. If you missed it, you can …
