What’s the one thing you can do to give yourself instant credibility?
Not long ago, I heard about the owner of a gourmet pizzeria who wrote a book. It probably wasn’t long: promoting her restaurant and telling her story, listing the health benefits of pizza, and providing recipes of their best-selling pizzas.
The result? It turned her into a local celebrity and radically changed her business. I’ll tell you more about specific benefits she enjoyed in a minute.
But now, let’s agree that all content is not the same. You can have a website and put on webinars. You can invest in TV and radio spots. But if you want to have name recognition, you need a book.
How can a book benefit your business?
- A book can create the “buzz” that gets you noticed.
- It gives you credibility as a leader in your field.
- It makes a great prospecting tool.
- If you provide plenty of valuable information, it can make you the go-to resource in your industry.
- If your business story is unique, engaging or has emotional appeal, it can create a loyal community.
- It can give you celebrity status, even if it’s only local.
- It gives you reach, selling you and your business beyond your usual borders.
But all books aren’t the same…
In order to get results, you must think of your book as a marketing tool.
That’s why it’s so important you pick the right writer. You want someone who specializes in marketing, is comfortable with long copy and can craft your story to sell. Your book needs to be written with the same strategic skill as a big advertising campaign.
Yes, it’s an investment. But the results are worth it. Take the owner of the pizzeria…
She gained instant celebrity status. Her pizzeria became “the” place to buy pizza. She sold her books at the restaurant, which created extra income. And because this was now a “famous” pizzeria, each pizza sold for twice the cost of ordinary pizza.
Sound like the kind of “buzz” you’re looking for? Follow her example. Write a book.
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photo credit: Gage Skidmore
