Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, …
Continue Reading about Brand Appeal: Does Your Brand Have What It Takes? →
In this episode, Luke and I talk about the mindset of "doing the work" to achieve success. But, of course, there's more to it than that. To "just do it" (as Nike says), you need to deal with your …
Continue Reading about Startup & Grow Episode 2: Success, Failure & Doing the Work [Video Podcast] →
I’m responding to several articles I read this week. First is a rant by Greg Ciotti on Bidsketch about why writers aren’t getting the same level of respect (or pay) as designers. In that same …
Continue Reading about The Truth About Why You Aren’t Attracting Better Customers →
Building a profitable business — especially in a sluggish economy — can be a challenge. It’s even harder when you factor in new technology, industry changes, and changes in marketing and …
We come to the end of "Love Your Customer" month. Each week we've covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term …
Continue Reading about Keep Your Customers Coming Back for More →
This month, we're exploring ways to love your customer. We've already discussed two methods, honest respect and extreme value. Today we talk about the importance of customer service. The …
Continue Reading about How to Build Trust and Wow Your Customers: The Easy Way →
