Kathryn Aragon
B2B Growth Consultant
A few years ago, email marketing received a death threat. You may remember the "email is dead" messages that some marketers were throwing around. But lucky for all of us, they had no foundation in …
Continue Reading about Let These Stats Guide Your Email Marketing Strategy →
Just two weeks left in 2014. If you haven’t set your marketing strategy for 2015 yet, now is the time for some smart marketing prep. But even if you have, it never hurts to dig deep and make sure …
Continue Reading about 7 Questions: Your New Year Marketing Prep →
What was the most impressive content in 2014? Here are the pieces that caught my attention and why they stand out in a sea of content. 1. Raising the bar for all content The 17th Surgery, by Eric …
Continue Reading about 2014 Content Roundup: My Top 10 Content Marketing Picks this Year →
A few weeks ago, we talked about 5 ways story can help your marketing. Today, I’d like to focus on 4 types of marketing stories that are particularly effective for connecting with and building …
Continue Reading about Story in Marketing: 4 Types of Stories Worth Telling →
'Tis the season... again! It's not too late to tweak your holday marketing to generate higher returns and more sales. Especially if you follow these email marketing tips from EmailMonks. Holiday …
Continue Reading about Holiday Email Marketing Tips to Make the Season Bright →
Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
