Content planning is a lot like exercise… It isn’t always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a 6-step process that integrates your promotions, campaigns, and content. This takes a lot of the guesswork out of content creation. Because […]
How to Create a Content Strategy That’s Painless & Effective
Today, I’m going to walk you through a simple process for creating a content strategy that’s painless and can actually improve traffic and conversions. I’ve run content for several industry-leading brands over the years, and for each, my challenge is this: how to create a content strategy that drives real results while being easy to […]
Dell XPS 15 (7590) Review: Creators Beware
Content creators aren’t your typical tech consumers. We need high-end products because of what we do, not because of what those products say about us. So though we aren’t always hard-core techies, we choose computers that have whatever specs we care about. Dell’s XPS 15 (7590) is a good example of a computer that was […]
22 Essential Content Marketing Tools to Save Time, Energy
Writing and content creation can be hard. It takes time to generate ideas, write quality blog posts, and edit your work. These content marketing tools can help in every stage of the writing process. They can save you time and maybe make the creative process more fun too. So let’s not waste any time. Keep […]
10 Must-Have Resources for SEO Content Writing
Optimizing your content for web searches might seem like an uphill struggle at times, but that doesn’t need to be the case. Keep reading to learn about 7 tools that will have you writing dazzling copy that hits the first page in no time… and 3 brands that will help you step up your game. […]
7 Smart Tips to Make Content Marketing Fun (Again)
Remember when content marketing was new and only a few forward-thinking businesses had a blog. It was like the wild, wild west, everyone doing their own thing because there weren’t very many rules or ideas about “best practice.” Those were the days, right? Back then, content marketing was fun. Now, keeping up with all […]
Are You Doing Content Marketing Right? (Tips from 11 Pros)
Content marketing may be “king,” but it’s also a stern taskmaster. First, once you commit, it drives your schedule and not the other way around. With all the work it takes, you’d expect quick benefits, but as you’ve probably discovered, creating great content doesn’t automatically draw traffic to your site. And it doesn’t immediately inspire […]
7 Easy Ways to Find Unique, Fascinating Content Ideas (Video)
Stop struggling to find great content ideas. Tap into these 7 sources. Content marketing isn’t what it used to be. You used to be able to publish short posts on random ideas—almost like a journal. And that not only got you a huge following, it got you traffic and customers too. Not today. If your […]
The #1 Thing Keeping Your Content from Driving Results
Avoid content for content’s sake. Here’s what to do. In case you prefer to read, here’s the transcript. Hi everyone, Kathryn Aragon here, with a quick tip for getting better results from your content. One of the biggest problems I see with content today is lack of purpose. We all know we’re supposed to create […]
10 Ways to Boost Content Engagement [Checklist]
To get eyeballs on your content, you need to think beyond content creation. Yes, you need to have something worth sharing, a message that helps, challenges or entertains your audience. And boosts engagement. The challenge is figuring out what your audience enjoys engaging with. Fortunately, there are some elements that are proven engagement factors. I’ve included them […]