Kathryn Aragon

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30+ Quick & Easy Blog Post Ideas that Get Results

April 8, 2021 By Kathryn Aragon

blog post ideas

There’s no disputing the value of a business blog. The challenge is keeping it up and keeping the quality high. To help, I’ve compiled a list of 33 blog post ideas that are relatively easy to develop. They’ll give you a headstart on be high-value, high-quality content without having to spend a lot of time […]

Filed Under: Uncategorized Tagged With: Blogging, ideas

How to Format an Article & Make It Easy to Upload

March 26, 2021 By Kathryn Aragon

Whether you write for your own blog or submit articles as guest posts, formatting an article in advance saves tons of time. Here’s how to format an article the right. In today’s video, I show you how to format an article in advance, so writing, editing, and uploading it to the blog are quick and easy. […]

Filed Under: Uncategorized Tagged With: Blogging, blogging for business

40+ Visual Content Tools & Resources for Engaging Content

September 26, 2020 By Kathryn Aragon

Bottom line, nothing engages better than visual content. It  increases pageviews. Content with relevant images gets 94% more views than content without relevant images. (Source) It boosts attention. Eye-tracking studies show internet readers pay close attention to information-carrying images. (Source) It increases engagement. Infographics are liked and shared on social media 3 times more than any […]

Filed Under: Uncategorized Tagged With: Blogging, images, resources, video

How to Start a Blog: a Simple 10-Step Guide (Infographic)

March 26, 2019 By Kathryn Aragon

how to start a blog

Ready to start a blog but not sure how? Fortunately, it’s not as hard as you might think. And to help, I’d like to share an infographic my friends at StartBloggingOnline were kind enough to share with me. This guide will help you get your blog off the ground in no time. 10 Things You […]

Filed Under: Uncategorized Tagged With: Blogging

How to Create Blog Posts that Get Attention

February 1, 2019 By Kathryn Aragon

We’ve been doing content long enough, we’ve figured some things out. Like quality matters. And long-form, “epic” content ranks better. But we’ve also discovered that high-quality, long-form content isn’t enough. Because we don’t just want to rank in search engines. We also want attention. To get results from our content, we need comments, shares, and […]

Filed Under: Uncategorized Tagged With: Blogging, content marketing, high-quality content, Writing

Best Articles of 2015: 9 Posts that Caught My Attention

December 21, 2015 By Kathryn Aragon

secret

I hate to admit it, but it’s true… I haven’t had nearly enough time to keep up with my reading this year. Why am I telling you this? Last year, I listed the top posts of 2014, and I planned to create another roundup of the best articles published this year. Trouble is, I know I’m missing some […]

Filed Under: Uncategorized Tagged With: Blogging, Writing

Content Marketing Trends: What to Expect in 2016

November 30, 2015 By Kathryn Aragon

trends

Maybe you’ve noticed: It’s getting harder to get a comment or social share on your blog. That’s because each year, people become more social, and it’s changing the way they interact with brands online. Before social media came along, there wasn’t much to do online except visit your favorite blogs. Browsing the Internet was like […]

Filed Under: Uncategorized Tagged With: Blogging, content marketing strategy, Social Media

The Question of Frequency: Quality vs. Quantity in Blogging

September 14, 2015 By Kathryn Aragon

How many blog posts should you be publishing? Twenty posts a month? Ten? Five? Or can you get away with less? With 86% of businesses using content marketing, there’s more content flooding inboxes than most people have time to read. (‘Fess up. You’ve probably unsubscribed from at least one list because you couldn’t find time […]

Filed Under: Uncategorized Tagged With: Blogging

Why Your Blog Posts Don’t Get Shared (And 5 Kinds of Content that Do)

August 3, 2015 By Kathryn Aragon

Be honest. If you saw your content today for the first time, would you share it? We’ve become a social culture. But there are consistent patterns, or “rules,” to the kind of content that gets shared. We share to look good, to make people laugh, or to support a cause. In other words, we share […]

Filed Under: Uncategorized Tagged With: Blogging, content creation, engagement

Quick & Easy SEO: How I Optimize My Blog Posts

June 8, 2015 By Kathryn Aragon

Getting eyeballs on your content requires traffic, and your first traffic-generating strategy is search engine optimization. In this video, I walk you through your basic SEO tasks for every post you write. Look below for your quick-reference talking points. Easy SEO Plugins The plugin in the video is WordPress SEO by Yoast. It’s my preferred SEO plugin. […]

Filed Under: Uncategorized Tagged With: Blogging, SEO, tools

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