There’s no disputing the value of a business blog. The challenge is keeping it up and keeping the quality high. To help, I’ve compiled a list of 33 blog post ideas that are relatively easy to develop. They’ll give you a headstart on be high-value, high-quality content without having to spend a lot of time […]
How to Format an Article & Make It Easy to Upload
Whether you write for your own blog or submit articles as guest posts, formatting an article in advance saves tons of time. Here’s how to format an article the right. In today’s video, I show you how to format an article in advance, so writing, editing, and uploading it to the blog are quick and easy. […]
40+ Visual Content Tools & Resources for Engaging Content
Bottom line, nothing engages better than visual content. It increases pageviews. Content with relevant images gets 94% more views than content without relevant images. (Source) It boosts attention. Eye-tracking studies show internet readers pay close attention to information-carrying images. (Source) It increases engagement. Infographics are liked and shared on social media 3 times more than any […]
How to Start a Blog: a Simple 10-Step Guide (Infographic)
Ready to start a blog but not sure how? Fortunately, it’s not as hard as you might think. And to help, I’d like to share an infographic my friends at StartBloggingOnline were kind enough to share with me. This guide will help you get your blog off the ground in no time. 10 Things You […]
How to Create Blog Posts that Get Attention
We’ve been doing content long enough, we’ve figured some things out. Like quality matters. And long-form, “epic” content ranks better. But we’ve also discovered that high-quality, long-form content isn’t enough. Because we don’t just want to rank in search engines. We also want attention. To get results from our content, we need comments, shares, and […]
Best Articles of 2015: 9 Posts that Caught My Attention
I hate to admit it, but it’s true… I haven’t had nearly enough time to keep up with my reading this year. Why am I telling you this? Last year, I listed the top posts of 2014, and I planned to create another roundup of the best articles published this year. Trouble is, I know I’m missing some […]
Content Marketing Trends: What to Expect in 2016
Maybe you’ve noticed: It’s getting harder to get a comment or social share on your blog. That’s because each year, people become more social, and it’s changing the way they interact with brands online. Before social media came along, there wasn’t much to do online except visit your favorite blogs. Browsing the Internet was like […]
The Question of Frequency: Quality vs. Quantity in Blogging
How many blog posts should you be publishing? Twenty posts a month? Ten? Five? Or can you get away with less? With 86% of businesses using content marketing, there’s more content flooding inboxes than most people have time to read. (‘Fess up. You’ve probably unsubscribed from at least one list because you couldn’t find time […]
Why Your Blog Posts Don’t Get Shared (And 5 Kinds of Content that Do)
Be honest. If you saw your content today for the first time, would you share it? We’ve become a social culture. But there are consistent patterns, or “rules,” to the kind of content that gets shared. We share to look good, to make people laugh, or to support a cause. In other words, we share […]
Quick & Easy SEO: How I Optimize My Blog Posts
Getting eyeballs on your content requires traffic, and your first traffic-generating strategy is search engine optimization. In this video, I walk you through your basic SEO tasks for every post you write. Look below for your quick-reference talking points. Easy SEO Plugins The plugin in the video is WordPress SEO by Yoast. It’s my preferred SEO plugin. […]