For years, Google has been the rulebook writer, referee, and judge of search engine optimization. Now they’re at it again with the Hummingbird release, which Google announced September 26. If …
The Missing Link for Content Marketers: More Input
Ever feel like the well has run dry… that you’re completely tapped out of good content ideas… that finding a drop of moisture in dry dirt would be easier than coming up with even one more blog post …
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Specifics Sell: How Little Details Can Return Better Website Results
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, …
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Forget Facebook, Toss Twitter: Promote Your Stuff on These 3 Networks
Social media is the go-to space for promoting digital products or services. But while everyone battles for Facebook and Twitter domination, others go completely ignored. Smaller, tighter communities …
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Triple Your ROI with Social Media Marketing
If you’ve been resisting social media, it’s time to lay down your objections and start tweeting. A new study by the Internet Advertising Bureau has found that social media marketing gives a 3:1 …
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Taking Customers All the Way to Purchase
Whether you’re a strictly digital business or brick-and-mortar with a digital presence, you’re likely trying to sell online. We talk a lot about the sales funnel and stopping leaks so people make …
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