Kathryn Aragon

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How to End a Blog Post: 5 Classic Closings That Get Results

March 25, 2021 By Kathryn Aragon

finish line

One of the biggest challenges in content marketing is how to end a blog post. Typically, you see one of three tendencies: Forgetting the close altogether Awkwardly restating the main point Turning the article into a sales page and making an overt sales pitch Clearly, content writers aren’t sure of how to draw things to […]

Filed Under: Uncategorized Tagged With: content marketing, Persuasive Writing, Web Writing

24 Writing Tips You Didn’t Learn in School

October 16, 2016 By Kathryn Aragon

One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing more. Don’t limit yourself! There’s much more to content marketing than blogging. Let’s look at the big picture of what content marketing is, then we’ll review some […]

Filed Under: Uncategorized Tagged With: content marketing, Persuasive Writing, Tips & Tricks, Web Writing

How to Write Copy That’s Deliciously Persuasive

November 11, 2013 By Kathryn Aragon

sensory brain

Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. They incorporated sensory writing to tickle your senses. Any time sales copy engages people on a sensory level, it […]

Filed Under: Uncategorized Tagged With: Copywriting, neuromarketing, Persuasive Writing, sales pages

How to Write Content When You Hate Writing

February 25, 2013 By Kathryn Aragon

Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing.

Filed Under: Uncategorized Tagged With: content marketing, Online Marketing, Persuasive Writing, Web Writing

Words from Copywriting Masters [Infographic]

February 13, 2013 By Kathryn Aragon

There’s no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we don’t usually mail sales letters anymore. But if you write direct response sales pages or landing pages, this infographic is […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Headlines, Marketing, Persuasive Writing, Tips & Tricks, Web Writing

Long Copy or Short? A New Spin on the Question

January 21, 2013 By Kathryn Aragon

One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, I was reading Claude Hopkins’ Scientific Advertising — written in 1923, mind you — and look what I found: […]

Filed Under: Uncategorized Tagged With: Direct Response, Persuasive Writing, Web Writing

How to Use a Call to Action in Social Media

October 22, 2012 By Kathryn Aragon

Social media marketing is challenging because it’s not just marketing. It’s marketing and relationship. If you’re like many marketers, you struggle to be relational yet still get results. The key? Know when and how to include a call to action.

Filed Under: Uncategorized Tagged With: Online Marketing, Persuasive Writing, Sales, Social Media, Tactics, Web Writing

No Need to Yell at Your Online Visitors

August 20, 2012 By Kathryn Aragon

In the days before computers, if you wanted to sell something, direct response was your best bet. It didn’t matter what your media was — ad, radio spot, television commercial, or sales letter — to get response, you had to, well, yell. First, you’d catch people’s attention. Then you’d build interest, stir desire, and finally, […]

Filed Under: Uncategorized Tagged With: Copywriting, Customer Service, Direct Response, Ideal Prospect, Online Marketing, Persuasive Writing, Web Writing

How to Be a Better Writer

June 15, 2012 By Kathryn Aragon

From the folks at Copyblogger comes this helpful graphic: Like this infographic? Get more content marketing tips from Copyblogger. The truth is, there’s no way to become a writer by simply thinking about it. Writing is like swimming or any other sport: It takes lots of practice to get all your muscles working together to […]

Filed Under: Uncategorized Tagged With: Copywriting, Persuasive Writing, Tips & Tricks

Direct Response Copywriting: 13 Formats for Winning Campaigns

May 28, 2012 By Kathryn Aragon

Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express your message and connect with readers. To help, I’ve compiled 13 direct response formats that are proven to provide a […]

Filed Under: Uncategorized Tagged With: Copywriting, Creativity, Direct Response, Idea Generation, Persuasive Writing, Reason Why Marketing, Strategy

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