Kathryn Aragon
Marketing for SaaS and Services
One of the biggest challenges in content marketing is how to end a blog post. It can be hard drawing things to a close and end gracefully. Which means the end of a blog post is more of an afterthought …
Continue Reading about How to End a Blog Post: 5 Classic Closings That Get Results →
One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing …
Continue Reading about 24 Writing Tips You Didn’t Learn in School →
Have you ever seen an ad that made your mouth water? Or better yet, sent you to the kitchen to forage for a snack? Those ads probably relied on a proven technique for increasing people’s desire. …
Continue Reading about How to Write Copy That’s Deliciously Persuasive →
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing. …
Continue Reading about How to Write Content When You Hate Writing →
There's no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we …
Continue Reading about Words from Copywriting Masters [Infographic] →
One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, …
Continue Reading about Long Copy or Short? A New Spin on the Question →
