Kathryn Aragon
B2B Growth Consultant
Too often, entrepreneurship is an exercise in failure. Even with a winning idea, the odds are against you. There’s a 20% chance you’ll fail in Year 1. That increases to 50% by Year 5. And …
Continue Reading about Fall in Love with the Problem, Not the Solution: Book Review →
Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The …
Continue Reading about The Rice and Beans Millionaire: A Book Review →
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the …
To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve. You see, different types of content drive different results. And if you’re …
Continue Reading about 4 Types of Content that Drive Growth →
More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many …
Continue Reading about 3 Tips for Marketing on Social Media (the Right Way) →
