We’re often inspired by the culture of fast-growing companies. But the things we tend to notice — like casual Fridays, a 4-day work week, or Ping-Pong tables in the breakroom — aren’t actually …
Fall in Love with the Problem, Not the Solution: Book Review
Too often, entrepreneurship is an exercise in failure. Even with a winning idea, the odds are against you. There’s a 20% chance you’ll fail in Year 1. That increases to 50% by Year 5. And …
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The Rice and Beans Millionaire: A Book Review
Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The …
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The Power of Scarcity: Book Review
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
From 6 to 7 Figures: Book Review
If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the …
4 Types of Content that Drive Growth
To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve. You see, different types of content drive different results. And if you’re …
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