For entrepreneurs, The Nuclear Effect should be required reading. It’s not that it contains new, ground-breaking revelations. It’s that it reverse engineers business success, making it easy to …
Overdeliver: A Must-Read for Business & Growth (Book Review)
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs …
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Business & Growth Book Club: Brotopia Review
This month’s high-powered read for the Business & Growth Book Club was Brotopia: Breaking Up the Boys’ Club of Silicon Valley, by Emily Change. My initial response? Smart. Deep. …
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Book Review: Your Customer Creation Equation
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
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