More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many businesses don’t feel confident that they’re getting the most out of social: Where’s the ROI? How do I define […]
Top Email Services for Start-ups and SMBs (Compared)
To grow your business, nothing beats email marketing. It will help you drive leads, nurture relationships, and build powerful automations. But for that to happen, you need email services that are simple to use, with advanced features you can tap into as you grow. After trying and testing most top-named email service providers, these are […]
Social Media Overload? 3 Tips to Regain Control
In 2011, only a fourth (26%) of marketing professionals reported their felt overwhelmed by social media. Only 9% felt it makes their life easier. Fast-forward to today. Worldwide, 3.5 billion people use social media. In the U.S., 79% percent of people have at least one social media profile. Clearly, it’s useful. But more and more, marketers […]
Longform Content: How It Impacts Engagement, SEO & Conversion [Infographic]
The argument for longform content has been around long enough, most content marketers don’t question it. The assumption is LONG = GREAT. But is it? If 2,000-word content delivers the results you need — and that’s always going to be a personal decision — then yes, it is great. But if you can get the […]
Book Review: Your Customer Creation Equation
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When you’re at that point, you’d do well to read Brian Massey’s book Your Customer Creation Equation.
Social Media in the Wake of a Tragedy
Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and West. Today, I’d like to talk about our responsibilities (and expectations) during times of crisis. We live in a […]
6 Simple Changes That Will Improve Your Website’s Usability
Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And fortunately, it’s not that hard to achieve. You don’t have to learn code or get a degree in computer science. To […]
Can Your Subscribers Read Your Emails? (And How to Make Sure They Can)
When you wake up in the morning, what’s the first thing you do? If you’re like 61% of other smartphone users, you check your email. Probably in bed. Right after shutting off your alarm. While this may sound like an interesting bit of trivia, it’s actually an important realization for marketers. If you don’t take […]
How to Write Content When You Hate Writing
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing.
The Importance of Google+
In the world of SEO, there’s a new tactics that may, at first glance, look more like social media than traditional optimization. That tactic is Google+. For Google, search is a product, and its driving objective is to deliver relevant search results. But since “relevant” is different for of us, the challenge is deciding what […]
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