Kathryn Aragon
Executive Coach for Growth-Driven Leaders
Good advice is rarely anything you haven’t heard before. That’s the challenge for coaches. Their unique blend of tricks and advice may work in a live session, but when they try to package it into a …
Continue Reading about Stay Sane in an Insane World: Book Review →
We’ve all got our go-to avoidance strategy — that thing we do to avoid dealing with big emotions in difficult situations. It may be humor, anger, or workaholism, but we all do something. And …
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs …
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This month’s high-powered read for the Business & Growth Book Club was Brotopia: Breaking Up the Boys’ Club of Silicon Valley, by Emily Change. My initial response? Smart. Deep. …
Continue Reading about Business & Growth Book Club: Brotopia Review →
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
Continue Reading about Book Review: Your Customer Creation Equation →
