Kathryn Aragon
Business & Growth Solutions and Training
Good advice is rarely anything you haven’t heard before. That’s the challenge for coaches. Their unique blend of tricks and advice may work in a live session, but when they try to package it into a …
Continue Reading about Stay Sane in an Insane World: Book Review →
We’ve all got our go-to avoidance strategy — that thing we do to avoid dealing with big emotions in difficult situations. It may be humor, anger, or workaholism, but we all do something. And …
Too often, entrepreneurship is an exercise in failure. Even with a winning idea, the odds are against you. There’s a 20% chance you’ll fail in Year 1. That increases to 50% by Year 5. And …
Continue Reading about Fall in Love with the Problem, Not the Solution: Book Review →
Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The …
Continue Reading about The Rice and Beans Millionaire: A Book Review →
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
For entrepreneurs, The Nuclear Effect should be required reading. It’s not that it contains new, ground-breaking revelations. It’s that it reverse engineers business success, making it easy to …
