Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur, by Bryan and Jeffrey Eisenberg, is a primer for entrepreneurship. […]
The Power of Scarcity: Book Review
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, by Mindy Weinstein, PhD, I had to dive in. What could she possibly add to the topic to […]
The Nuclear Effect (Book Review)
For entrepreneurs, The Nuclear Effect should be required reading. It’s not that it contains new, ground-breaking revelations. It’s that it reverse engineers business success, making it easy to diagnose your strengths and weaknesses, plan for success, and move forward with confidence. Written by Scott Oldford, who built a million-dollar business before his twentieth birthday, lost […]
Overdeliver: A Must-Read for Business & Growth (Book Review)
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs out of the dusty corners of your thinking, and asks you to rethink everything you do — especially your motivations and outcomes. After reading […]
Business & Growth Book Club: Brotopia Review
This month’s high-powered read for the Business & Growth Book Club was Brotopia: Breaking Up the Boys’ Club of Silicon Valley, by Emily Change. My initial response? Smart. Deep. Disappointing. Let me explain… I grew up knowing the cards were stacked against me. When I was a little girl, I heard more times than I […]
Book Review: Your Customer Creation Equation
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When you’re at that point, you’d do well to read Brian Massey’s book Your Customer Creation Equation.
