Kathryn Aragon
Marketing for SaaS and Services
Good advice is rarely anything you haven’t heard before. That’s the challenge for coaches. Their unique blend of tricks and advice may work in a live session, but when they try to package it into a …
Continue Reading about Stay Sane in an Insane World: Book Review →
We’ve all got our go-to avoidance strategy — that thing we do to avoid dealing with big emotions in difficult situations. It may be humor, anger, or workaholism, but we all do something. And …
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs …
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This month’s high-powered read for the Business & Growth Book Club was Brotopia: Breaking Up the Boys’ Club of Silicon Valley, by Emily Change. My initial response? Smart. Deep. …
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If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
Continue Reading about Book Review: Your Customer Creation Equation →
