Kathryn Aragon
Marketing for SaaS and Services
One of the biggest challenges in content marketing is how to end a blog post. It can be hard drawing things to a close and end gracefully. Which means the end of a blog post is more of an afterthought …
Continue Reading about How to End a Blog Post: 5 Classic Closings That Get Results →
One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing …
Continue Reading about 24 Writing Tips You Didn’t Learn in School →
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at …
Continue Reading about 6 Simple Tips for Winning Customers with an Engaging About Page →
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
Continue Reading about Book Review: Your Customer Creation Equation →
As digital marketing matures, it seems that words alone are not be enough to engage (and convert) your visitors. If you have any resistance to that idea, think Facebook, Pinterest, and Mashable. In …
Continue Reading about 4 Landing Page Trends for Cleaner Design (and Better Engagement) →
Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And …
Continue Reading about 6 Simple Changes That Will Improve Your Website’s Usability →
