One of the biggest challenges in content marketing is how to end a blog post. Typically, you see one of three tendencies: Forgetting the close altogether Awkwardly restating the main point Turning the article into a sales page and making an overt sales pitch Clearly, content writers aren’t sure of how to draw things to […]
One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing more. Don’t limit yourself! There’s much more to content marketing than blogging. Let’s look at the big picture of what content marketing is, then we’ll review some […]
Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When you’re at that point, you’d do well to read Brian Massey’s book Your Customer Creation Equation.
As digital marketing matures, it seems that words alone are not be enough to engage (and convert) your visitors. If you have any resistance to that idea, think Facebook, Pinterest, and Mashable. In the last few months, I’ve reviewed countless websites to understand why they work — especially when they break from the norm and […]
Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And fortunately, it’s not that hard to achieve. You don’t have to learn code or get a degree in computer science. To […]
You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives you: Name recognition. Credibility as an expert in your field. More opt-ins to your list. More visibility in your community. So what’s holding you back? […]
Don’t like to write? You’re not alone. But you’re also about to face a crisis. Content marketing, which has become THE marketing strategy in our social marketplace, demands a lot of writing.
There’s no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we don’t usually mail sales letters anymore. But if you write direct response sales pages or landing pages, this infographic is […]
One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, I was reading Claude Hopkins’ Scientific Advertising — written in 1923, mind you — and look what I found: […]