I’m going to go out on a limb here. I want to introduce you to a new way to think about marketing — but to do that, I’m going to have to dis everyone’s favorite strategy. Here …
The #1 Best Content Strategy I Recommend to Every Client
My clients almost always come to me because they need one thing. To stand out. They’ve got a great product that solves an immediate problem. But they need help rising above the noise. They …
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The Growth Mindset: Forward, Always Forward
I'm not gonna lie: 2020 has been a hard, unsettling year. The pandemic, combined with a high-stress election, brought a lot of uncertainty. But if I’ve learned anything throughout the years, it’s …
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Quality vs Quantity in Marketing
If something is good, more is better, right? Not always. As a marketer and content strategist, I often have to choose between quality and quantity. I always land here: More is better... until it’s …
The Real Value of Content
Content is where most writers and creatives are likely to land in the world of business, but content marketing isn’t really about creativity. Here’s how I see it: In true Aristotelian logic, …
Video Marketing: Stats, Benefits, and Tips
Facebook lives… YouTube videos… vlogs… webinars… Video marketing has transformed the way we do business, allowing us to showcase our products and services at almost zero cost, without hiring a …
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