Content Meets Conversion
We typically think of content as a growth tactic. But what if a business is preparing to sell? Your content marketing strategy is critical to the success of your business—at every stage of growth. Your strategy simply needs to change depending on the outcome you want. If you’re considering selling your business or need to […]
A picture is worth 1000 words. It’s true in general, but it’s particularly true in marketing. And for good reason: visual content is far more appealing than plain text. If you’re not quite convinced, have a quick look at the data. Posts on Facebook and Twitter receive over 1.5 times more engagement when they contain […]
Are you focusing more on your content marketing strategy this year? You aren’t alone. According to the Content Marketing Institute, 73 percent of B2C marketers expect to produce more original content in 2017. With eCommerce businesses pumping out content at an all-time high, it’s becoming increasingly difficult to make your own content stand out. If […]
