Today, I’m going to walk you through a simple process for creating a content strategy that’s painless and can actually improve traffic and conversions. I’ve run content for several industry-leading brands over the years, and for each, my challenge is this: how to create a content strategy that drives real results while being easy to […]
Content Marketing in an Exit Strategy: How to Plan Ahead for a Big Win
We typically think of content as a growth tactic. But what if a business is preparing to sell? Your content marketing strategy is critical to the success of your business—at every stage of growth. Your strategy simply needs to change depending on the outcome you want. If you’re considering selling your business or need to […]
Visual Content: 4 Do’s and 4 Don’ts for Peak Results
A picture is worth 1000 words. It’s true in general, but it’s particularly true in marketing. And for good reason: visual content is far more appealing than plain text. If you’re not quite convinced, have a quick look at the data. Posts on Facebook and Twitter receive over 1.5 times more engagement when they contain […]
6 Content Marketing Tips for Ecommerce (to Crush the Competition)
Are you focusing more on your content marketing strategy this year? You aren’t alone. According to the Content Marketing Institute, 73 percent of B2C marketers expect to produce more original content in 2017. With eCommerce businesses pumping out content at an all-time high, it’s becoming increasingly difficult to make your own content stand out. If […]