Kathryn Aragon
B2B Growth Consultant
A well-planned content strategy is key to creating effective web presence. Content strategy should form a coherent picture of your brand and should be aimed at generating more business leads and …
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Millennials are the first generation of digital natives. A rare honor, indeed. But for some, this title can be intimidating. How do you connect with a generation that grew with up the internet, …
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You did it. You wrote your ultimate ‘skyscraper’ guide. You may have even created an infographic. You are all set to get tons of links to your content. You start promoting your linkbait article …
Continue Reading about Content Marketing for Link Building: Mistakes That Cost You Links →
If you've ever struggled to choose the best colors for your marketing, you're not alone. There's so much to think about... Not just which color(s) to use, but how to use them and …
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We've been doing content long enough, we've figured some things out. Like quality matters. And long-form, "epic" content ranks better. But we've also discovered that high-quality, long-form content …
Continue Reading about How to Create Blog Posts that Get Attention →
You should know by now that your website should be responsive and mobile-friendly. After all, nearly half of all internet traffic comes from mobile devices, which means your site visitors are …
Continue Reading about 4 Tips to Optimize Your Site for Mobile-First Indexing →
