Kathryn Aragon
Marketing for SaaS and Services
One of my favorite things in marketing is the CTA. The CTA is the bottom line. It’s why every piece of marketing exists. Whether it’s a blog post, a LinkedIn post, a landing page, or an ebook, if …
Continue Reading about Back to Basics in Marketing: The Call to Action →
Your research is done. Your strategy is set. It’s time to start writing copy. How do you begin? Before letting the words flow, you need to decide on the strategic approach that will best express …
Continue Reading about Direct Response Copywriting: 13 Formats for Winning Campaigns →
“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the …
Continue Reading about Why Some Promotions Sell and Others Fail →
One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). "Own a piece of the market," instructs your marketing manual. Okay, but …
Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that …
Continue Reading about Strategic Direct Response: Banish Aimless Marketing Once and For All →
I just got off the phone with a client. He tells me his father has never "approved" of his marketing, that it's too edgy, too hyped. He wants me to redo one of his marketing pieces — create something …
