Kathryn Aragon
B2B Growth Consultant
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great …
Continue Reading about Branding vs. SEO: Marrying 2 Tactics for Great Traffic & Reach →
How do you know how much to spend on a marketing campaign? Setting a budget for Facebook ads is one of the trickiest steps for creating a successful ad campaign — you essentially have to predict the …
Continue Reading about Facebook Ad Budget: Quick Tips to Manage Your Ad Spend →
When everyone's zigging, the only way to stand out is to zag. And when everyone and their cat are publishing every day, you'll do well to create less content. Don't get me wrong. I still believe in …
Continue Reading about To Get More from Your Content, Relax (Less Is Often More) →
There are two things that everyone should know by now about dishonest marketing: In spite of those two facts, a surprising number of legitimate companies walk the narrow line between what is and …
Continue Reading about 5 Shady Marketing Tactics to Avoid (& Better Alternatives) →
When you think of digital marketing, the first acronym that likely springs to mind is SEO, right? You're not alone. The internet is brimming with chatter about search engine optimization, giving you …
Continue Reading about CRO: Here’s How the Internet Big Wheels Get Better Results →
When you’ve worked hard to develop a brand—from powerful, persuasive content to proprietary systems—it can hurt when someone else takes the credit or enjoys the benefits. That’s essentially what …
Continue Reading about How to Handle Brand Infringement (What You Don’t Know CAN Hurt!) →
