Content planning is a lot like exercise… It isn’t always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a 6-step process that integrates your promotions, campaigns, and content. This takes a lot of the guesswork out of content creation. Because […]
How to Create an Effective Content Marketing Plan
A well-planned content strategy is key to creating effective web presence. Content strategy should form a coherent picture of your brand and should be aimed at generating more business leads and conversions from your target audience. When your content strategy is thoroughly planned, you are able to get more productive (and create more content), cater […]
Content Marketing in an Exit Strategy: How to Plan Ahead for a Big Win
We typically think of content as a growth tactic. But what if a business is preparing to sell? Your content marketing strategy is critical to the success of your business—at every stage of growth. Your strategy simply needs to change depending on the outcome you want. If you’re considering selling your business or need to […]