Kathryn Aragon
B2B Growth Consultant
There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in …
Continue Reading about Transparency: High Attraction or High Risk? →
After 18 years in the writing business, a lot people have asked me, ‘How do you come up with such great stories?’ It goes back to the days of swing sets and monkey bars; when girls were still …
Continue Reading about How to Write a Blog Post: It’s as Simple as the 5 W’s →
As a content marketer, your goals may be different than for other marketing tasks. Engagement, traffic, brand loyalty. Got it. But what about helping you sell more products? How do you integrate …
Continue Reading about Create Content that Sells [Without Making the #1 Content Mistake] →
My husband said something last night that caught my attention: “Technology was supposed to make life easier. But instead, it’s made everything more complicated.” I couldn’t agree more. Particularly if …
Continue Reading about Is Marketing Technology Helping or Hurting Your Business? →
To be profitable online, you must develop a culture of testing. The "best" headline or graphic isn't the one you like best or the one that fits some criteria set by today's most popular guru. It's …
Continue Reading about How to Lift Your eCommerce Conversion Rates [Infographic] →
How do you win the marketing game? Well, to start, you don’t just wing it. Top marketers always have a Game Plan. And while it’s flexible and can change on the fly, for the most part, they stick with …
