Kathryn Aragon
B2B Growth Consultant
“People rarely seek out or choose the best. Instead,they choose what makes them comfortable,whether it’s the best or not,” says Garrison Wynn in his book, The Real Truth about Success. Wynn …
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The debate continues to rage. Which is more important, branding or marketing? Or are they two gears in one machine? As we discussed last week, marketing is the process of getting people who need your …
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In Interbrand's Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In …
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