How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]
When you’ve worked hard to develop a brand—from powerful, persuasive content to proprietary systems—it can hurt when someone else takes the credit or enjoys the benefits. That’s essentially what happens with brand infringement. And in our connected world, when “borrowing” ideas and phrases is as easy as doing a Google search, brand and trademark infringement […]
Source: dantada at Morguefile What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours to be among the first to own one of their products. These companies are associated with quality. You […]
Not long ago, I published an article that took issue with “story” in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into the concept of story in marketing. You see, story does have a place in your marketing, so it’s important that we […]
A great product… a well-written blog… killer copywriting… SEO… These are the obvious elements of a successful website. But there are other, less obvious, elements that make a difference in your traffic, conversions, and overall success. This infographic focuses on affiliate websites. But the advice given here can improve your websites, no matter what your income […]
Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And fortunately, it’s not that hard to achieve. You don’t have to learn code or get a degree in computer science. To […]
If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change that allows you to personalize and brand your Twitter page. Below, I give you step-by-step instructions for doing it. It’s simple.