Kathryn Aragon

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Brand Appeal: Does Your Brand Have What It Takes?

August 19, 2021 By Kathryn Aragon

brand reach

A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, reading scholarly reports, and scratching our heads. Looking back, I’m not sure the teacher understood this […]

Filed Under: Uncategorized Tagged With: Big Idea, Branding, E-Factor, Positioning, Success and Productivity

Branding vs. SEO: Marrying 2 Tactics for Great Traffic & Reach

July 9, 2018 By Kathryn Aragon

branding vs. seo

How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great experience with you. There are several ways to raise awareness of your company, such as through word of mouth recommendations […]

Filed Under: Uncategorized Tagged With: Branding, SEO

How to Handle Brand Infringement (What You Don’t Know CAN Hurt!)

May 14, 2018 By Guest Writer

When you’ve worked hard to develop a brand—from powerful, persuasive content to proprietary systems—it can hurt when someone else takes the credit or enjoys the benefits. That’s essentially what happens with brand infringement. And in our connected world, when “borrowing” ideas and phrases is as easy as doing a Google search, brand and trademark infringement […]

Filed Under: Uncategorized Tagged With: Branding, trademark infringement

4 Steps to Build a Better Brand (and Express it in High-Value Content)

April 30, 2018 By Guest Writer

Source: dantada at Morguefile What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours to be among the first to own one of their products. These companies are associated with quality. You […]

Filed Under: Uncategorized Tagged With: Branding

Story in Marketing: A Primer

November 3, 2014 By Kathryn Aragon

Not long ago, I published an article that took issue with “story” in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into the concept of story in marketing. You see, story does have a place in your marketing, so it’s important that we […]

Filed Under: Uncategorized Tagged With: Branding, customer engagement, story

How to Build a Successful Website – An Overview

October 20, 2014 By Kathryn Aragon

A great product… a well-written blog… killer copywriting… SEO… These are the obvious elements of a successful website. But there are other, less obvious, elements that make a difference in your traffic, conversions, and overall success. This infographic focuses on affiliate websites. But the advice given here can improve your websites, no matter what your income […]

Filed Under: Uncategorized Tagged With: advertising, Branding, content marketing, networking, Twitter

No Hype Does NOT Equal No Marketing

May 19, 2014 By Kathryn Aragon

I’m like most consumers. I hate it when someone is obviously trying to sell me on something. In fact, I got a call this morning from someone who “was going to be in the area” tomorrow and wanted to come by my office to they could show me how to save money. The caller was […]

Filed Under: Uncategorized Tagged With: Branding, no hype, sales funnel, trust

20 404 Pages You Can Write Home About (& 3 You Shouldn’t)

March 17, 2014 By Kathryn Aragon

It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a 404 page? It’s that page you sometimes land on that tells you the page you were […]

Filed Under: Uncategorized Tagged With: Branding, conversion optimization, Creativity, Customer Service, Tips & Tricks

6 Simple Tips for Winning Customers with an Engaging About Page

June 27, 2013 By Henneke Duistermaat

Do you know how often your about page is viewed? Usually it’s the most viewed page after your home page. Does your about page turn web visitors into leads? And customers? Let’s have a look at six simple ways to improve your about page so you can win more customers and make more money.

Filed Under: Uncategorized Tagged With: Branding, conversion optimization, Copywriting, Web Writing

6 Simple Changes That Will Improve Your Website’s Usability

April 15, 2013 By Kathryn Aragon

sitetuners navigation

Google rewards it. Web experts recommend it. Users have no patience for sites without it. What is it? Usability. Now that the world is primarily digital, your website must be easy to use. And fortunately, it’s not that hard to achieve. You don’t have to learn code or get a degree in computer science. To […]

Filed Under: Uncategorized Tagged With: Branding, Online Marketing, user experience, Web Writing

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