Kathryn Aragon
Executive Coach for Growth-Driven Leaders
We’re in the middle of the biggest shift since the dawn of digital marketing—the Marketing Renaissance. You’ve likely seen declining results from traditional digital marketing tactics. This trend …
Continue Reading about 3 Pillars and 7 Digital Marketing Strategies that Drive Real Growth →
A content strategy is a simple plan for achieving the goals and growth metrics your content program is responsible for. It sounds complicated, but after 20 years as a content strategist, I can assure …
Continue Reading about Content Strategy: Here’s a Simple Plan that Just Works →
What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours …
Continue Reading about Branding & Differentiation: How They Differ and How to Get Started →
Years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, …
Continue Reading about Brand Appeal: Does Your Brand Have What It Takes? →
It’s so easy to be distracted by new technology, channels, and media, some of the foundational principles get overlooked. The big idea is one such principle. As David Ogilvie said, “It takes a big …
Continue Reading about The Key to Marketing Success: What’s the Big Idea? →
For building awareness and sharing your message, nothing beats social media marketing. It’s a powerful way to connect with your audience, expand your network, and keep your brand top of …
Continue Reading about 28 Social Media Best Practices for Growth & Engagement →
