Kathryn Aragon
Business & Growth Solutions and Training
For building awareness and sharing your message, nothing beats social media marketing. It’s a powerful way to connect with your audience, expand your network, and keep your brand top of …
Continue Reading about 28 Social Media Best Practices for Growth & Engagement →
A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the …
Continue Reading about Brand Appeal: Does Your Brand Have What It Takes? →
How do you help your business grow? By increasing awareness of it. When customers know about your business, they are more inclined to shop there — especially if others they know have had a great …
Continue Reading about Branding vs. SEO: Marrying 2 Tactics for Great Traffic & Reach →
When you’ve worked hard to develop a brand—from powerful, persuasive content to proprietary systems—it can hurt when someone else takes the credit or enjoys the benefits. That’s essentially what …
Continue Reading about How to Handle Brand Infringement (What You Don’t Know CAN Hurt!) →
What do Amazon, Apple, and Mercedes-Benz have in common? They’re among the world’s most valuable brands. We recognize them by their logo, a tagline, or a jingle. And we stand in line for hours to be …
Continue Reading about 4 Steps to Build a Better Brand (and Express it in High-Value Content) →
Not long ago, I published an article that took issue with "story" in marketing. While my position hasn’t changed—your value statement is far more useful than a brand story—I want to dig deeper into …
