Kathryn Aragon
B2B Growth Consultant
A picture is worth 1000 words. It's true in general, but it's particularly true in marketing. And for good reason: visual content is far more appealing than plain text. If you’re not quite …
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Content has always been a strategy of engaging people's hearts and minds before trying to sell to them. What's always changing is how we do that. Fortunately, though, there are some foundational …
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There’s been a lot of talk lately about how social media platforms were designed to be addictive. The focus is primarily about how devious that was, how the designers and programmers were out to …
Continue Reading about Is Your Content Addictive? A New Mandate for Better Content →
You no doubt saw Mark Zuckerberg’s post last week about the changes he’s making in Facebook. On January 11, he wrote: One of our big focus areas for 2018 is making sure the time we all spend on …
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When I edit a piece of content—whether it's an article, an advanced guide, or a story—I can often transform it from blah to brilliant with just one simple change. What's my #1 edit, you …
Continue Reading about Better Writing, Better Content (Tips to Improve your Writing) →
Six years ago, content marketing had captured the imagination of just about every marketer. The promise was intoxicating: traffic and authority for free. There are still a lot of believers. But just …
Continue Reading about Does Content Marketing Still Work? (The Quick & Dirty Answer) →
