Kathryn Aragon
B2B Growth Consultant
There’s been a lot of talk lately about how social media platforms were designed to be addictive. The focus is primarily about how devious that was, how the designers and programmers were out to …
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You no doubt saw Mark Zuckerberg’s post last week about the changes he’s making in Facebook. On January 11, he wrote: One of our big focus areas for 2018 is making sure the time we all spend on …
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When I edit a piece of content—whether it's an article, an advanced guide, or a story—I can often transform it from blah to brilliant with just one simple change. What's my #1 edit, you …
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Six years ago, content marketing had captured the imagination of just about every marketer. The promise was intoxicating: traffic and authority for free. There are still a lot of believers. But just …
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Helen Keller wasn't born blind and deaf. But losing two of her senses at 18 months of age made a huge difference in her ability to grow and thrive. Without sight and sound, she didn't develop …
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Among the many cliched phrases in the online world, “content is king” is one of the most frequently used. But it’s not wrong. Content is paramount to your site’s success—and being original and unique …
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