Content planning is a lot like exercise… It isn’t always fun, but you gotta do it if you want your content to perform. Fortunately, content planning can be done quickly and effectively, using a 6-step process that integrates your promotions, campaigns, and content. This takes a lot of the guesswork out of content creation. Because […]
7 Smart Tips to Make Content Marketing Fun (Again)
Remember when content marketing was new and only a few forward-thinking businesses had a blog. It was like the wild, wild west, everyone doing their own thing because there weren’t very many rules or ideas about “best practice.” Those were the days, right? Back then, content marketing was fun. Now, keeping up with all […]