Kathryn Aragon
B2B Growth Consultant
One of the greatest challenges with content marketing is coming up with enough ideas to provide a steady stream of useful, relevant content. The problem isn’t one of idea generation, though. It's …
Continue Reading about Content Marketing: Re-purpose and Re-imagine your Ideas →
We live in an age of skepticism. You might say people don’t take candy from strangers any more. They don’t take advice from people with an agenda. They skip commercials and throw away junk mail. …
Continue Reading about What’s Your Story? Build Business Success on a Foundation of Values →
Marketers might easily dub this “The Year of Content Marketing.” According to B2B Content Marketing: 2010 Benchmarks, Budgets and Trends, nine out of 10 B2B marketers use content marketing to grow …
Continue Reading about Content Marketing: Marketers Adopt a Publishers’ Mindset →
More than 75% of U.S. households use social media, according to a mid-2010 report by Nielson Company. And it accounts for more than a fifth of their time online. Listen to these stats: 20% of …
In Interbrand's Best Global Brands 2010, the five most valuable brands are: Coca-Cola IBM Microsoft Google GE How valuable are they? Anywhere from nearly $43 million to $70 million. In …
Continue Reading about The Most Valuable Brands Are Always on our Minds →
