Kathryn Aragon
Executive Coach for Growth-Driven Leaders
As marketers, we labor to elevate brands as high as possible, at the very least above consumer indecision. We create "versus" articles comparing our product to other options on the market. We make …
Continue Reading about Why Your Perfect Content May Actually Hurt Your Brand →
There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in …
Continue Reading about Transparency: High Attraction or High Risk? →
