In content marketing we labor hard to elevate brands as high as possible, at the very least above consumer indecision. That’s ingrained in really any form of marketing. This many not be the best way to go about marketing, however, according to the latest trends and research. In fact, presenting a company as flawed, transparent, […]
Transparency: High Attraction or High Risk?
There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in questioning this trend. Granted, transparency in business seems to be getting good results (more on that in a minute), but are they the right kind […]