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Why Your Perfect Content May Actually Hurt Your Brand

August 31, 2015 By Guest Writer

In content marketing we labor hard to elevate brands as high as possible, at the very least above consumer indecision. That’s ingrained in really any form of marketing. This many not be the best way to go about marketing, however, according to the latest trends and research. In fact, presenting a company as flawed, transparent, […]

Filed Under: Uncategorized Tagged With: Differentiation, transparency

Transparency: High Attraction or High Risk?

March 2, 2015 By Kathryn Aragon

transparency in business

There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in questioning this trend. Granted, transparency in business seems to be getting good results (more on that in a minute), but are they the right kind […]

Filed Under: Uncategorized Tagged With: blogging for business, transparency

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