Whether you write for your own blog or submit articles as guest posts, formatting an article in advance saves tons of time. Here’s how to format an article the right. In today’s video, I show you how to format an article in advance, so writing, editing, and uploading it to the blog are quick and easy. […]
5 Fresh Ways to Be Personal and Professional When Blogging
“The casual conversational tone of a blog is what makes it particularly dangerous.” – Daniel B. Beaulieu, The Accidental Entrepreneur Blogging is a paradox for writers, a kind of thinking out loud on an exceptionally public platform. When writing a blog post, you want to showcase your own personal style and your life experience. At the […]
Transparency: High Attraction or High Risk?
There’s a new catch-word being tossed around by marketers: transparency. According to Neil Patel, it the “new marketing.” According to James Sherer, it’s a “content opportunity.” I’m not alone in questioning this trend. Granted, transparency in business seems to be getting good results (more on that in a minute), but are they the right kind […]
Create Content that Sells [Without Making the #1 Content Mistake]
As a content marketer, your goals may be different than for other marketing tasks. Engagement, traffic, brand loyalty. Got it. But what about helping you sell more products? How do you integrate content into your sales funnel without making the #1 content marketing mistake—turning blog posts into sales pages? Let’s take a look at how […]
Why No One Comments on Your Blog and What to Do about It
You’ve invested your time and money into creating a blog. You worked hard to write several posts. You expected to see dozens or even hundreds of comments by now… But that’s just not happening. What can the reasons be? The Three Crucial Steps Imagine your average visitor. What are the key steps leading him/her to […]
Should You Remove Comments From Your Blog?
A few weeks ago, Chris Brogan announced that he’s turning off blog comments on his site. This comes a few months after Copyblogger did the same thing. And, of course, a few years after Seth Godin, who, as far as I know, never used blog comments. So what’s the deal? Are we entering a new […]
5 Tips to Massively Increase Blog Traffic and Subscriptions
I recently celebrated my one-year anniversary managing the Crazy Egg blog. No dinner and roses, though. For this anniversary, I did a thorough review of the numbers. As with all marketing, a blog should be worth the investment. The challenge is knowing what to measure. Remember, a blog isn’t for selling. It’s for building relationship. […]
Your Practical Guide to Managing Comments on Your Blog
Your website is your digital business. Whether that’s a store or a greeting space, it’s your job to keep it clean and presentable for visitors. It’s an easy issue when you’re considering your Web content. But what about comments? When you create an open forum where anyone can post, anything can happen. And let’s face […]
Blogging Tips: Where To Publish Your Best Blog Posts
If you have your own blog and do any guest blogging at all, you’ve probably wrestled with this one. You want your own blog to shine, but you also want to get your name out there. So when you write a blog post to beat all blog posts, where do you put it? Do you […]