Kathryn Aragon

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Why Your Perfect Content May Actually Hurt Your Brand

August 31, 2015 By Guest Writer

In content marketing we labor hard to elevate brands as high as possible, at the very least above consumer indecision. That’s ingrained in really any form of marketing. This many not be the best way to go about marketing, however, according to the latest trends and research. In fact, presenting a company as flawed, transparent, […]

Filed Under: Uncategorized Tagged With: Differentiation, transparency

Fearless Content Marketing

March 11, 2013 By Kathryn Aragon

stack of dominoes

Have you noticed? Every now and then, a particular idea takes hold and every content writer in your industry writes about that one topic. Sure, some posts are interesting. Some add to the conversation or make a unique point. But most just rehash everything that’s been said before. It’s as if there are conversational trends, […]

Filed Under: Uncategorized Tagged With: content marketing, Creativity, Differentiation, Marketing

Get a Head Start on Next Year’s Marketing Plan

December 3, 2012 By Kathryn Aragon

As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the temptation, you have a unique opportunity to get a jump on the competition. Don’t slack off too […]

Filed Under: Uncategorized Tagged With: Differentiation, Goals, Idea Generation, marketing plan

Why Some Promotions Sell and Others Fail

May 21, 2012 By Kathryn Aragon

“Perception is reality.” That’s how my professor started every marketing class, repeating the words as a mantra until they became a permanent part of our thinking. Even so, when you’re on the job and deadlines loom, it’s easy to forget. We get so caught up in features and benefits, headlines and leads, offers and guarantees, […]

Filed Under: Uncategorized Tagged With: Branding, Copywriting, Creativity, Differentiation, Direct Response, Positioning, Reason Why Marketing, Strategy

The Simple Way to Find Your USP

May 14, 2012 By Kathryn Aragon

One of the most challenging assignments for any marketer is the elusive (and intimidating) unique selling proposition (USP). “Own a piece of the market,” instructs your marketing manual. Okay, but what does that even mean? Today, I’d like to share some simple ways to identify your USP so you can own your own unique share […]

Filed Under: Uncategorized Tagged With: Branding, Copywriting, Creativity, Differentiation, Direct Response, Positioning, Reason Why Marketing, Strategy

Strategic Direct Response: Banish Aimless Marketing Once and For All

May 7, 2012 By Kathryn Aragon

Results. Converting prospects into customers and customers into loyal fans. That’s the bottom line in marketing. So why are marketing departments satisfied with lackluster messaging that doesn’t convert? Why is aimless marketing not only allowed, but encouraged?

Filed Under: Uncategorized Tagged With: Communication Plan, Differentiation, Direct Response, Goals, Ideal Prospect, Reason Why Marketing, Strategy

3 Copywriting Tips from the Bard

April 2, 2012 By Kathryn Aragon

When you think of copywriting tips, it isn’t Shakespeare who typically comes to mind. Maybe it’s because he wrote in King James English or that we study him in advanced English classes. But whatever the reason, we forget that Shakespeare was a man of his time. Like modern writers, he was trying to make a […]

Filed Under: Uncategorized Tagged With: Copywriting, Creativity, Differentiation, Freelancing

Do You Make These 4 Marketing Mistakes?

March 19, 2012 By Kathryn Aragon

Success in marketing depends on one thing: delivering an irresistible offer to the people who are most likely to respond. Sounds simple, right? Nothing could be further from the truth. Because behind that successful offer are a number of strategies that must be securely in place before you can connect and convert. Where does it […]

Filed Under: Uncategorized Tagged With: Branding, Communication Plan, Copywriting, Creativity, Differentiation, E-Factor, Ideal Prospect, Marketing, Positioning, Strategy

Why Marketing Matters

March 5, 2012 By Kathryn Aragon

When it comes to building your business, having a great product or solution isn’t enough. You need customers. Watch this video to learn more…

Filed Under: Uncategorized Tagged With: content marketing, Customer Service, Differentiation, Ideal Prospect, Marketing, Positioning, Strategy

Keep Your Customers Coming Back for More

February 27, 2012 By Kathryn Aragon

We come to the end of “Love Your Customer” month. Each week we’ve covered things you can do to build your business by putting your customers first. Today, we wrap up with a focus on long-term relationship. Let me start by asking a question… Is relationship important, or does that introduce an element of “unprofessionalism”?

Filed Under: Uncategorized Tagged With: Branding, Customer Service, Differentiation, Ideal Prospect, Marketing, Sales, Strategy, Success and Productivity

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