For years, Google has been the rulebook writer, referee, and judge of search engine optimization. Now they’re at it again with the Hummingbird release, which Google announced September 26. If you’re …
The Missing Link for Content Marketers: More Input
Ever feel like the well has run dry… that you’re completely tapped out of good content ideas… that finding a drop of moisture in dry dirt would be easier than coming up with even one more blog post …
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How to Use Images on Your Blog [Infographic]
If you use images on your website or in your marketing—even if they’re free—you need to know how to use them. Copyrights apply. Sometimes royalties do. And knowing how and when to attribute the …
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Specifics Sell: How Little Details Can Return Better Website Results
For writers, this is a medium-level skill. For marketers, it’s as basic as bacon and eggs for breakfast… Specifics sell. If you use generalities in your copy or make vague claims about your product, …
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The Forgotten Side of Content Marketing
So you bought into content marketing. You and 90% of all other marketers. Today, simply creating content isn’t enough. You have to provide a unique experience with your content if you want to stand …
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Triple Your ROI with Social Media Marketing
If you’ve been resisting social media, it’s time to lay down your objections and start tweeting. A new study by the Internet Advertising Bureau has found that social media marketing gives a 3:1 …
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