Kathryn Aragon

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3 Tips for Marketing on Social Media (the Right Way)

August 17, 2021 By Kathryn Aragon

marketing on social media

More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many businesses don’t feel confident that they’re getting the most out of social: Where’s the ROI? How do I define […]

Filed Under: Uncategorized Tagged With: Online Marketing, Social Media, Tips & Tricks

24 Writing Tips You Didn’t Learn in School

October 16, 2016 By Kathryn Aragon

One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing more. Don’t limit yourself! There’s much more to content marketing than blogging. Let’s look at the big picture of what content marketing is, then we’ll review some […]

Filed Under: Uncategorized Tagged With: content marketing, Persuasive Writing, Tips & Tricks, Web Writing

20 404 Pages You Can Write Home About (& 3 You Shouldn’t)

March 17, 2014 By Kathryn Aragon

It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a 404 page? It’s that page you sometimes land on that tells you the page you were […]

Filed Under: Uncategorized Tagged With: Branding, conversion optimization, Creativity, Customer Service, Tips & Tricks

Social Media in the Wake of a Tragedy

April 22, 2013 By Kathryn Aragon

explosion in West TX

Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and West. Today, I’d like to talk about our responsibilities (and expectations) during times of crisis. We live in a […]

Filed Under: Uncategorized Tagged With: Communication Plan, Marketing, Online Marketing, Positioning, Social Media, Tips & Tricks

12 Commonsense Rules for Scoring Big as a Guest Blogger

April 1, 2013 By Kathryn Aragon

screenshot of Chris Brogan's bio

You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives you: Name recognition. Credibility as an expert in your field. More opt-ins to your list. More visibility in your community. So what’s holding you back? […]

Filed Under: Uncategorized Tagged With: business blogging, content marketing, Tips & Tricks, Web Writing

Words from Copywriting Masters [Infographic]

February 13, 2013 By Kathryn Aragon

There’s no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we don’t usually mail sales letters anymore. But if you write direct response sales pages or landing pages, this infographic is […]

Filed Under: Uncategorized Tagged With: Copywriting, Direct Response, Headlines, Marketing, Persuasive Writing, Tips & Tricks, Web Writing

How to Create Your New Twitter Header

October 1, 2012 By Kathryn Aragon

If you haven’t done so already, it’s time to update your Twitter profile. A few weeks ago, Twitter rolled out a new header feature, similar to the Facebook’s timeline banner. It’s a nice change that allows you to personalize and brand your Twitter page. Below, I give you step-by-step instructions for doing it. It’s simple.

Filed Under: Uncategorized Tagged With: Branding, Social Media, Tips & Tricks

How to Be a Better Writer

June 15, 2012 By Kathryn Aragon

From the folks at Copyblogger comes this helpful graphic: Like this infographic? Get more content marketing tips from Copyblogger. The truth is, there’s no way to become a writer by simply thinking about it. Writing is like swimming or any other sport: It takes lots of practice to get all your muscles working together to […]

Filed Under: Uncategorized Tagged With: Copywriting, Persuasive Writing, Tips & Tricks

Beg, Borrow and Steal… with Integrity

April 9, 2012 By Kathryn Aragon

Is there ever such a thing as pure, unadulterated creativity? Probably not. Which is why even great writers like Shakespeare borrow ideas and plots. Hey, if Shakespeare wasn’t above a little non-plagiaristic stealing, who am I to argue? The truth is, when you need to come up with a lot of great ideas fast, there’s […]

Filed Under: Uncategorized Tagged With: Copywriting, Creativity, Tips & Tricks

Before You Write: Plan

September 19, 2011 By Kathryn Aragon

A great promotion doesn’t just appear, fully realized, to the expectant writer. It’s not like Field of Dreams. If you sit at your computer, it won’t come. To write copy that gets a mere 1 to 2% response rate (which is the least you should shoot for), you’ll need to invest time up front, before […]

Filed Under: Uncategorized Tagged With: Big Idea, Copywriting, Direct Response, Headlines, Idea Generation, Ideal Prospect, Persuasive Writing, Strategy, Tips & Tricks

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