Kathryn Aragon
Executive Coach for Growth-Driven Leaders
More than three-fourths of small businesses say they do at least 25% of their marketing on social media. And 7 out of 10 say social media has been somewhat or very effective. (Buffer) Even so, many …
Continue Reading about 3 Tips for Marketing on Social Media (the Right Way) →
One of the best ways to build credibility and name recognition while attracting your best customers is content marketing. Sadly, though, most people think of content as blog posts—nothing …
Continue Reading about 24 Writing Tips You Didn’t Learn in School →
It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a …
Continue Reading about 20 404 Pages You Can Write Home About (& 3 You Shouldn’t) →
Unless you live under a rock, you heard about bombs at the Boston Marathon and the explosion in West, Texas, last week. My thoughts and prayers continue to go out to the people of Boston and …
Continue Reading about Social Media in the Wake of a Tragedy →
You’ve probably heard that guest blogging is a powerful traffic-building strategy. But traffic isn’t the only reason to start publishing on other blogs. Getting your name on big-name blogs gives …
Continue Reading about 12 Commonsense Rules for Scoring Big as a Guest Blogger →
There's no better way to learn how to write sales letters than to listen to words from copywriting masters. Yes, much of what they say relates to sales letters and physical mail-outs. And yes, we …
Continue Reading about Words from Copywriting Masters [Infographic] →
