Kathryn Aragon
B2B Growth Consultant
One of the chief complaints (or worries) among marketers is that people don’t read any more. As if it’s a new situation that we need to adjust for. But the truth is, it’s nothing new. Recently, …
Continue Reading about Long Copy or Short? A New Spin on the Question →
Okay, so you bought into content marketing. You and 91% of B2B marketers, according to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends. But let’s be honest. The fact that you …
Continue Reading about How to Write Content that has the Power to Seduce →
What can you expect for your digital marketing in 2013? Here's my take on the trends... …
Continue Reading about Digital Marketing: What to Expect in 2013 →
If you’re a social content marketer, your marketing plan doesn’t end when you schedule your promotions and strategies. You also need an editorial calendar, which serves as your content communication …
Continue Reading about Social Content Planning for the New Year →
Last week, you decided the promotions and strategies you wanted to focus on in your 2013 marketing plan. (If you didn’t do that already, now is a good time. Read Get a Head Start on Next Year's …
Continue Reading about Annual Planning: How to Keep Your Projects on Track →
As the year winds to an end and most of your marketing projects are done (or close to it), it’s tempting to give a sigh of relief and take a holiday break from marketing. But knowing that’s the …
Continue Reading about Get a Head Start on Next Year’s Marketing Plan →
