After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
From 6 to 7 Figures: Book Review
If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the …
The Nuclear Effect (Book Review)
For entrepreneurs, The Nuclear Effect should be required reading. It’s not that it contains new, ground-breaking revelations. It’s that it reverse engineers business success, making it easy to …
Overdeliver: A Must-Read for Business & Growth (Book Review)
Reading Overdeliver, I think I grew up a little. Billed as a direct response marketing book, this is actually an operation manual for life, relationships, and business. It pushes the cobwebs …
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Business & Growth Book Club: Brotopia Review
This month’s high-powered read for the Business & Growth Book Club was Brotopia: Breaking Up the Boys’ Club of Silicon Valley, by Emily Change. My initial response? Smart. Deep. …
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Book Review: Your Customer Creation Equation
If you want better results on your website (and let’s fact it, who doesn’t?), at some point you’re going to have to face the facts: “Conversion is first and foremost about measuring results.” When …
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