Kathryn Aragon
Product-Led Growth Consultant
As I see it, content marketing and business growth go hand in hand. So when Noah Kagan announced SumoCon, a full weekend of business growth strategies, I was in. Smart decision. After listening to …
Continue Reading about Business Growth Strategies I Took Away from SumoCon →
Did you know there were over 1 billion active users on WhatsApp as of February 2016? And over 1 million new users registering daily? It may be time to consider marketing on WhatsApp! (source) As …
Continue Reading about 14 Creative Ideas for Marketing on WhatsApp (& Improving Engagement) →
What’s the biggest challenge we face as content marketers? If I had to choose just one, it’s getting eyeballs on our content. Which is ironic, if you think about it. One of the biggest benefits …
Continue Reading about How To Write a Blog Post To Increase Traffic [10 Easy Steps] →
A lot of what we do as content marketers is fun. But there's grunt work in every line of work. Today, we need to talk about the grunt work. Namely, email list cleaning. What is Email List …
Continue Reading about 10 Brilliant Tips for Email List Cleaning [& Why It Matters] →
Does content marketing work? Let’s look at the stats: 86% of businesses use content marketing. 61% don’t believe their content is effective. 69% either don’t track their ROI or track it …
Continue Reading about Outcome-Based Content Marketing: A Simple Approach for Better Results →
Content marketers, we’ve got a problem. Not content shock, quality issues, or the echo chamber. It’s something that goes a lot deeper than that. Frankly, it took me by surprise because I’m so …
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