Kathryn Aragon
B2B Growth Consultant
It happens. A link breaks on an old blog post, and the webmaster is too busy to notice. Or a URL gets typed wrong. Trouble is, people clicking on those links end up… on your 404 page. What’s a …
Continue Reading about 20 404 Pages You Can Write Home About (& 3 You Shouldn’t) →
At long last, science is proving there's a benefit to blogging: It's good for your health. You bloggers and copywriters may have to schedule time for physical exercise, but your brain is …
Continue Reading about The Unexpected Benefit of Blogging for Your Business →
When you’re new to digital marketing, you generally start by learning the “rules.” But it doesn’t take long to realize that for every rule, there’s an equal and opposite one claiming the same …
Continue Reading about You Should Test That! (A Conversion Book Review) →
I’ve been hearing a lot of hubbub about Facebook lately. Not the usual complaints from users. Several big-name marketers are shouting from the roof tops, claiming that Facebook marketing is the …
Continue Reading about Is There a Problem with Facebook Marketing? →
Kathryn recently shared some ideas about how writers can deter content scrapers—the people and bots that republish your content without your permission, often using your RSS feed. In the …
Continue Reading about How to Identify Content Thieves and Hit Them Where it Hurts →
Scrolling through Facebook the other day, I saw an interesting exchange: Maybe you’re also trying to figure out what Twitter is good for. You know social media is now mainstream among …
Continue Reading about Tweeting Tips: 36 Things You Can Do on Twitter →
