Kathryn Aragon
B2B Growth Consultant
Marketing is a bit like apples. There’s not just one type, and each has different applications and outcomes. Today, we’re going to explore product marketing vs growth marketing. Specifically, …
Continue Reading about Product Marketing vs Growth Marketing: Which Is Best? →
After investing time, energy, and dollars to acquire a customer, why would you let them churn? Churn in business is deadly. Research has found that customer churn can lead to a loss of 15–50% …
Continue Reading about Churn in Business: How to Evaluate & Reduce Your Churn Rates →
Customer churn costs you directly and indirectly, now and in the future. That’s why it’s your number one priority for driving growth. In this article, we’ll explore the true cost of churned …
Modern marketing is evolving at an exponential rate. And with every evolution, it becomes more distinct from old-school marketing, both digital and traditional. Marketing used to be all about …
Continue Reading about Marketing: Then & Now (Infographic) →
For building awareness and sharing your message, nothing beats social media marketing. It’s a powerful way to connect with your audience, expand your network, and keep your brand top of …
Continue Reading about 28 Social Media Best Practices for Growth & Engagement →
I couldn’t help but laugh… Thinking about the SEO package I was creating for a new client, I was visualizing milk and cookies. If that seems like a weird association, you’re not wrong. But it …
Continue Reading about Good SEO: The Milk and Cookies of Marketing Tactics →
