Kathryn Aragon
B2B Growth Consultant
At long last, science is proving there's a benefit to blogging: It's good for your health. You bloggers and copywriters may have to schedule time for physical exercise, but your brain is …
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When you’re new to digital marketing, you generally start by learning the “rules.” But it doesn’t take long to realize that for every rule, there’s an equal and opposite one claiming the same …
Continue Reading about You Should Test That! (A Conversion Book Review) →
I’ve been hearing a lot of hubbub about Facebook lately. Not the usual complaints from users. Several big-name marketers are shouting from the roof tops, claiming that Facebook marketing is the …
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Kathryn recently shared some ideas about how writers can deter content scrapers—the people and bots that republish your content without your permission, often using your RSS feed. In the …
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Scrolling through Facebook the other day, I saw an interesting exchange: Maybe you’re also trying to figure out what Twitter is good for. You know social media is now mainstream among …
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This happens all the time. As soon as a marketing method reaches maturity and is fully accepted by mainstream marketers, it develops a dark side. Like black hat SEOs for search engine optimization …
Continue Reading about How to Stop Content Scraping (Or At Least Slow It Down) →
