I read To the Top because of a run-in with my alma mater. Let me explain… A few weeks ago, I got a fundraising call from the university, and since I’m a huge supporter of quality education, I happily donated. Then, last week, the thank-you letter arrived… Thanking my husband. While we both graduated from […]
True North, Emerging Leader Edition: Book Review
Emerging, schemerging. The updated business classic, True North, may be meant for Millennials, but leaders of all ages can benefit from the Emerging Leader Edition, co-written by Bill George and Zach Clayton. Here are my takeaways as a not-so-emerging leader. About the Authors Bill George is a senior fellow at Harvard Business School, where he’s […]
Give a F*uck Actually (Book Review)
We’ve all got our go-to avoidance strategy — that thing we do to avoid dealing with big emotions in difficult situations. It may be humor, anger, or workaholism, but we all do something. And it’s making things worse, according to Dr. Alex Wills, founder of Perma Mental Health and author of Give a F*ck, Actually. […]
Culture Is the Way: Book Review
We’re often inspired by the culture of fast-growing companies. But the things we tend to notice — like casual Fridays, a 4-day work week, or Ping-Pong tables in the breakroom — aren’t actually culture. They’re perks. Thanks to Matt Mayberry, author of Culture Is the Way, I have a deeper grasp of the importance of […]
Fall in Love with the Problem, Not the Solution: Book Review
Too often, entrepreneurship is an exercise in failure. Even with a winning idea, the odds are against you. There’s a 20% chance you’ll fail in Year 1. That increases to 50% by Year 5. And only 30% will survive beyond 10 years. With odds like that, should you even try? By all means, yes! Because […]
The Rice and Beans Millionaire: A Book Review
Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur, by Bryan and Jeffrey Eisenberg, is a primer for entrepreneurship. […]
The Power of Scarcity: Book Review
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, by Mindy Weinstein, PhD, I had to dive in. What could she possibly add to the topic to […]
From 6 to 7 Figures (Book Review)
If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the answer. Trouble is, most of those people haven’t actually done what they teach. Behind all the hype, they’re struggling too. I’ve read dozens of […]
4 Types of Content that Drive Growth
To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve. You see, different types of content drive different results. And if you’re looking for a strategy that supports the entire customer journey, you don’t need one type of content. You need four distinct content […]
Brand Appeal: Does Your Brand Have What It Takes?
A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, reading scholarly reports, and scratching our heads. Looking back, I’m not sure the teacher understood this […]
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