Kathryn Aragon

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To the Top: Book Review

March 26, 2023 By Kathryn Aragon

woman leader looking over a range of mountains.

I read To the Top because of a run-in with my alma mater.  Let me explain… A few weeks ago, I got a fundraising call from the university, and since I’m a huge supporter of quality education, I happily donated. Then, last week, the thank-you letter arrived… Thanking my husband.  While we both graduated from […]

Filed Under: Uncategorized Tagged With: Leadership

True North, Emerging Leader Edition: Book Review

March 22, 2023 By Kathryn Aragon

true north

Emerging, schemerging. The updated business classic, True North, may be meant for Millennials, but leaders of all ages can benefit from the Emerging Leader Edition, co-written by Bill George and Zach Clayton. Here are my takeaways as a not-so-emerging leader. About the Authors Bill George is a senior fellow at Harvard Business School, where he’s […]

Filed Under: Authority

Give a F*uck Actually (Book Review)

March 7, 2023 By Kathryn Aragon

We’ve all got our go-to avoidance strategy — that thing we do to avoid dealing with big emotions in difficult situations.  It may be humor, anger, or workaholism, but we all do something. And it’s making things worse, according to Dr. Alex Wills, founder of Perma Mental Health and author of Give a F*ck, Actually.  […]

Filed Under: Uncategorized Tagged With: book review, personal development

Culture Is the Way: Book Review

February 27, 2023 By Kathryn Aragon

City lights

We’re often inspired by the culture of fast-growing companies. But the things we tend to notice — like casual Fridays, a 4-day work week, or Ping-Pong tables in the breakroom — aren’t actually culture. They’re perks. Thanks to Matt Mayberry, author of Culture Is the Way, I have a deeper grasp of the importance of […]

Filed Under: Uncategorized Tagged With: Business Growth, Culture, Performance

Fall in Love with the Problem, Not the Solution: Book Review

February 5, 2023 By Kathryn Aragon

desk of an entrepreneur using sticky notes to plan business growth

Too often, entrepreneurship is an exercise in failure.  Even with a winning idea, the odds are against you. There’s a 20% chance you’ll fail in Year 1. That increases to 50% by Year 5. And only 30% will survive beyond 10 years. With odds like that, should you even try? By all means, yes! Because […]

Filed Under: Uncategorized Tagged With: book review

The Rice and Beans Millionaire: A Book Review

January 8, 2023 By Kathryn Aragon

a bowl of rice and beans - inspiration for The Rice and Beans Millionaire book

Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book.  The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur, by Bryan and Jeffrey Eisenberg, is a primer for entrepreneurship. […]

Filed Under: Uncategorized Tagged With: book review

The Power of Scarcity: Book Review

December 8, 2022 By Kathryn Aragon

an illustration of scarcity that shows empty grocery store shelves

After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions, by Mindy Weinstein, PhD, I had to dive in. What could she possibly add to the topic to […]

Filed Under: Strategy Tagged With: book review

From 6 to 7 Figures (Book Review)

November 16, 2022 By Kathryn Aragon

business growth

If you’re trying to scale your small business but feel like you’re spinning your wheels, you’re probably searching for tools, resources, and advice from every “guru” who says they’ve got the answer.  Trouble is, most of those people haven’t actually done what they teach. Behind all the hype, they’re struggling too. I’ve read dozens of […]

Filed Under: Uncategorized

4 Types of Content that Drive Growth

November 16, 2021 By Kathryn Aragon

4 types of content - feature image

To grow your business, you need content. But the type of content you need depends on what you’re trying to achieve.  You see, different types of content drive different results. And if you’re looking for a strategy that supports the entire customer journey, you don’t need one type of content. You need four distinct content […]

Filed Under: Uncategorized

Brand Appeal: Does Your Brand Have What It Takes?

August 19, 2021 By Kathryn Aragon

brand reach

A few years ago, as mothers often do, I helped my son with a school project. This was no ordinary project. In our feeble attempts to give the teacher what she wanted, we spent the night scouring the web, reading scholarly reports, and scratching our heads. Looking back, I’m not sure the teacher understood this […]

Filed Under: Uncategorized Tagged With: Big Idea, Branding, E-Factor, Positioning, Success and Productivity

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