I just had my 2-year anniversary as Managing Editor of the Crazy Egg blog. In celebration, I recently took my annual “deep dive” into the numbers. This year, the number I’m most pleased with is the subscription rate. In 2013, we had 1908 subscribers. In 2014, that number rose to 5,075. Today, we have 10,947. […]
4 Reasons Your Optin Form Isn’t Converting
Most marketers agree that the secret sauce in marketing is your list. In years gone by, you only had to buy a list. Expensive, yes, but relatively easy. Today, with email as your primary vehicle and anti-spam laws in effect, you have to build your own list. How? By convincing visitors to share their email […]