Kathryn Aragon
B2B Growth Consultant
Emerging, schemerging. The updated business classic, True North, may be meant for Millennials, but leaders of all ages can benefit from the Emerging Leader Edition, co-written by Bill George and …
Continue Reading about True North, Emerging Leader Edition: Book Review →
We’ve all got our go-to avoidance strategy — that thing we do to avoid dealing with big emotions in difficult situations. It may be humor, anger, or workaholism, but we all do something. And …
We’re often inspired by the culture of fast-growing companies. But the things we tend to notice — like casual Fridays, a 4-day work week, or Ping-Pong tables in the breakroom — aren’t actually …
Too often, entrepreneurship is an exercise in failure. Even with a winning idea, the odds are against you. There’s a 20% chance you’ll fail in Year 1. That increases to 50% by Year 5. And …
Continue Reading about Fall in Love with the Problem, Not the Solution: Book Review →
Most business books are dry as toast. You know you’d benefit from the information, but you can barely keep your eyes open every time you sit down to read. Not so with this book. The …
Continue Reading about The Rice and Beans Millionaire: A Book Review →
After nearly 20 years in marketing, you tend to believe you already know everything there is to know about scarcity. So when I ran across The Power of Scarcity: Leveraging Urgency & Demand to …
