Kathryn Aragon
B2B Growth Consultant
Modern marketing is evolving at an exponential rate. And with every evolution, it becomes more distinct from old-school marketing, both digital and traditional. Marketing used to be all about …
Continue Reading about Marketing: Then & Now (Infographic) →
For building awareness and sharing your message, nothing beats social media marketing. It’s a powerful way to connect with your audience, expand your network, and keep your brand top of …
Continue Reading about 28 Social Media Best Practices for Growth & Engagement →
As a social media marketer, wouldn’t it be nice to have a crystal ball to predict what content will go viral? Fortunately, you don’t need to be gifted with clairvoyance to know what content …
Continue Reading about Social Media Analytics: How to Track Social Content Performance →
As a small business, you’re obsessed with showing how your social media efforts are contributing to your company’s bottom line. You track social media analytics on each network daily, but …
Continue Reading about 15 Paid and Free Social Media Analytics Tools to Track Performance →
There is nothing more frustrating than generating solid traffic, only to have it fail to convert when those visitors reach your site. That's why we need smart conversion tools to optimize our efforts …
Continue Reading about Conversion Tools: 10 Tools That Will Help You Turn Traffic Into Sales →
As with all marketing efforts, return on investment (ROI) is key. With almost 58 million Americans using social media every single day, there is a huge audience to be tapped in social channels. But …
Continue Reading about Tracking Social Across Devices: What’s Best for Your Biz? →
